Microsoft is developing a digital mobile game store

Microsoft is developing a new mobile game digital store. The news has arrived through the investigation of the purchase of Activision Blizzard by the Market and Competition Authority (CMA) of the United Kingdom, as The Verge has discovered this afternoon.

Although they already fly over the issue earlier this year, official documents now speak firm about a new generation store centered on video games, which would intend to compete with the Apple App Store and Google Play. This would mean that activation mobile titles such as Call of Duty: Mobile or Immortal Diablo could arrive through their own platform to smartphones, something that surprises less when remembering that Phil Spencer himself highlighted a couple of months ago that this sector played An important role for acquisition.

We cannot forget that, in addition to the Activision games, the US company also bought King for 5.9 billion dollars, so, of course, Candy Crush Saga would also enter the package.

Taking advantage of existing Blizzard Activision players, Xbox will try to expand the Xbox Store to mobile phones, attracting players to a new Xbox mobile platform, can be read in the documents. «However, to remove Google Play Store and App Store consumers on mobile devices, an important change in consumer behavior will be necessary. Microsoft hopes that by offering known and popular content, players feel more inclined to try something new ».

In the same document, in fact, Microsoft confirms that mobile games sales represent more than half of Blizzard Activision's income during the first half of 2022.

It seems clear that the idea here will be to skip the commissions that take stores with each purchase, something that has already caused great dislikes as in the case of Apple and Epic Games following Fortnite. However, we know that Android and iOS users are deeply rooted at their own platforms, so we will have to do what the Albuquerque convince us.